How to stand out thanks to packaging?

The packaging is what can get a sale off the ground or, on the contrary, stop it all. It is an initial approach with the product that will shape our first impression.

But now, the race is tough and the competitors are working together to be the one with the advantage. Standing out with innovative and attractive packaging, adapted to the product, and accessible in terms of costs has become a real challenge.

But an achievable challenge, provided you take into account a few small elements.

Why do I stand out for the packaging?

Imagine a supermarket lined up with thousands of different products. The consumer in his research does not have more than 4 seconds to grant to each one and will formulate his choice to 80% vis-a-vis the well-stocked shelves.

Because now, Custom Printed Popcorn Boxes occupies a place of the utmost importance. And managing to stand out from the crowd is not easy, especially as environmental issues have brought with them their share of new challenges.

The packaging is, therefore, a way for the brand to build and strengthen its image while respecting the multiple roles of packaging throughout the distribution chain, namely:

Contain and protect the product from transport to distribution.

Meet the defined specifications.

Provide an overview of the brand image.

Comply with the legislation in force.

Respond to different consumer needs.

Allow an appropriate price.

In general, packaging will constitute the only link between a product and the company which is at the origin of it. It is therefore a question of inscribing itself in the mind of the consumer from the first moments to make it the most effective marketing weapon possible.

And precisely, how to make a visual an essential asset that will undoubtedly become a sales factor? There are some essential ideas in all of this, to combine with a touch of innovation that will make all the difference.

Create original packaging: Some fundamental principles

While most product packaging has changed little over time, the references of the same range have multiplied. And to find your place on the stall where thousands of competitors are already crowded, a single watchword: differentiation!

However, it is impossible to miss a few essential concepts. Smart packaging will pay particular attention to:

Branding

This must be well defined and easily recognizable. If your design is too generic, maybe it's time to rethink it.

Product requirements

We must not forget that beyond aesthetics, the packaging is a guarantee of protection. To this end, he will have to take into account all the specificities of the product.

Size, cutting, necessary materials, so many elements to consider to design the ideal packaging. This must be fully at the service of the product it contains.

In case of exceptional dimensions, we will opt for tailor-made which will be all the more original!

Content promotion

Good packaging means allowing the customer to make no effort to understand it. It is certainly a question of being aesthetic but certainly not at the expense of readability.

So we focus on the product itself to enlighten the consumer from the first glance! It could be any type of illustration or better yet: a small window showing the product.

Transparency

To showcase yourself effectively, there's nothing like honesty!

The packaging is a promise that you commit to keeping. Also, be upfront to gain the trust of your consumers over the long term.

Note that a simple and affordable product is in no way synonymous with poor quality. A deceptive packaging, on the other hand, will be a source of disappointment that will penalize your entire range.

Target the desired audience

Create the perfect packaging design, okay, but how do you catch the eye of the desired audience? 

We forget the chic visuals for a product intended for children, just as we will focus on a sober and refined graphic style for high-end. For this reason, the Custom Jar Candle Boxes must be designed with the target audience in mind at all times.